“My business looks better in real life than it does online.”
THE CO. LAB: CREATIVE, MARKETING & BUSINESS SYSTEMS
Better presence. Better opportunities. Smarter operations.
Creative work, practical AI and smarter systems for individuals, creators, professionals and businesses. Branding, websites, content, marketing, prospect research and useful automation, with a clear scope for every service.
Online Presence · Campaigns · Prospect Research · AI Workflows
PLAIN AND SIMPLE
What can The Co. Lab actually help with?
“I need more people to see what I'm selling.”
We build the campaign.
“People contact us, but follow-up is messy.”
We build the system.
“I know AI could help, but I don't know what to set up.”
We make it practical.
01
THE STUDIO
We build the customer-facing work and the behind-the-scenes systems that help businesses operate better.
You do not need to choose an offer or know the technical terms. Send us the problem, goal or link. We review it and tell you clearly what we can take care of.
Nothing moves forward until the work, price and timing are clear.
CREATIVE BUILDS
Make the business clear online.
Branding, websites and visual content that help people understand your business. An Online Presence Makeover focuses on one agreed website or primary social presence. Other creative work is separately scoped.
See Online Presence MakeoverDEMAND CAMPAIGNS
Give people a reason to act.
We can shape the offer, audience, campaign idea, creative, landing path, content and approved launch setup for one focused goal.
See Customer Campaign LaunchPROSPECT INTELLIGENCE
Find the right people to approach.
We can research and rank potential customers, partners, sponsors, retailers or other targets, verify public contact routes and prepare the best approach.
See Prospect IntelligenceSMART SYSTEMS
Make the next step easier.
Practical AI setup, admin assistance, inquiry tracking and carefully scoped automation where useful. We start with how you work and improve the right process using suitable tools.
AI setup and integrations are separately quoted unless explicitly included in your accepted scope.
See Lead Follow-Up Setup
02
ACTIVE OFFERS
Four clear business services. We recommend the right one.
Tell us what's wrong. We review the situation, recommend one clear scope and show exactly what we would handle before anything begins.
CREATIVE BUILDS : MAKE IT CLEAR.
Online Presence Makeover
Fix one website or primary social presence that no longer represents the quality of the business.
$750 to $1,250
CAD
View inclusions, terms and limits
Use this when the business is solid, but the page is unclear, outdated, inconsistent or difficult for customers to act on.
- One agreed primary online presence
- Focused positioning, copy, structure and customer-path improvements within the accepted scope
- Exact deliverables, access needs and final price confirmed after review
The $750 starting scope covers one primary presence, up to three agreed priorities and two revision rounds. Delivery is within 7 to 10 business days after written acceptance, payment, access and required materials are received.
PAYMENTProjects priced at $750 are paid in full to reserve the production slot. Larger scopes require the deposit confirmed in the accepted proposal.
SCOPE CONTROLThis is not an automatic website + Facebook + Instagram bundle.
Tell us what's wrongPRINCIPAL FLAGSHIP
DEMAND CAMPAIGNS : MAKE IT SEEN.
Customer Campaign Launch
Build one focused promotion around a clear offer, audience and action.
$1,500 to $2,500
CAD + CLIENT-FUNDED ADVERTISING COSTS
View inclusions, terms and limits
Use this when you have something specific to promote and need the campaign idea, message, creative and launch path built around it.
- One agreed campaign objective
- Campaign strategy, creative and setup defined by the accepted scope
- Channel, assets, launch responsibilities and timing confirmed after review
ADVERTISING CONTROLYou approve the budget and pay the advertising platform directly. We operate only within the approved budget and accepted scope.
PAYMENTA deposit is required before production.
We do not guarantee leads, conversions, sales, ROAS, revenue or advertising performance.
Tell us what's wrongPROSPECT INTELLIGENCE : FIND THE RIGHT FIT.
Prospect Intelligence Sprint
Get a researched list of the right opportunities, why they fit and how to approach them.
$750 to $1,250
CAD
View inclusions, terms and limits
Use this when you need potential customers, partners, sponsors, retailers, suppliers or other qualified targets researched and organized.
- One agreed target market and up to 25 researched prospects
- Verified public contact routes where available, with fit, opportunity, priority and evidence notes
- Personalized opening angles where supported, an organized client ready pipeline and one outreach framework
SCOPE CONTROLResearch and preparation are included. Outreach sending, appointment setting, purchased private data, ongoing list refresh, CRM implementation and additional markets require separate scope.
We do not guarantee replies, meetings, leads, sales, revenue or conversion.
Tell us what's wrongSMART SYSTEMS : MAKE IT WORK.
Lead Follow-Up Setup
Organize one inquiry source from first contact through follow-up.
$1,500
CAD
View inclusions, terms and limits
Use this when inquiries arrive through a form, email, message or another source, but intake, response or follow-up needs a cleaner process.
- Map one agreed lead source and follow-up path
- Build and configure the accepted flow
- Test the complete path and hand off the working system
PAYMENT$750 to begin / $750 upon completion
OPTIONAL MANAGEMENT$300 to $500 per month where appropriate
One lead source and one follow-up path. AI setup, custom integrations and broader operations work are not automatically included and require separate accepted scope.
We do not guarantee response times, jobs, conversions, revenue or return on investment.
Tell us what's wrong
PRICING & TIMING
Prices are in Canadian dollars. Applicable taxes are added where required. Timing is confirmed after scope review and depends on approvals, access and asset readiness.
PERSONALIZED CHATGPT SETUP
Your ChatGPT. Made for You.
Introductory C$199 CAD · One payment
A personalized starter setup for your everyday work, creative projects or business. Tell us what you want help with. We prepare clear instructions and useful examples for you to apply in your own account.
Delivered remotely through written intake and files. A meeting is not required.
Ask about your personalized setupEnquire first. Scope, timing, applicable taxes and payment are confirmed before work begins.
Prepared around one agreed starting goal.
- A short intake with only the non-sensitive information needed.
- Personalized account instructions and Project instructions where supported.
- One practical example with a clear expected result.
- A branded PDF and a personalized 45–60-second silent video.
- One revision within the agreed scope and a first-use check.
You apply the instructions in your own account. We do not request passwords or login codes. Live installation, connected accounts, third-party integrations and ongoing support are not included. Any required ChatGPT subscription is separate. Features depend on your account and device.
Looking for guidance configuring one defined tool, task or workflow? Guided AI Setup remains a separate C$250 service.
03
PRACTICAL AI & WORKFLOW SETUP
Use AI without turning your life or business upside down.
We help individuals, professionals and businesses organize information, choose suitable tools and build useful workflows around real recurring work. You choose what you share. You keep ownership and final approval.
These services have their own accepted scope. They are not automatically included in creative projects, campaign work or the fixed-price Lead Follow-Up Setup. Tool access, subscriptions and data permissions are confirmed before work begins.
START SMALL
Learn, decide or set up one useful thing.$39 CAD
Practical AI Starter Guide
A self-serve digital guide with practical examples, worksheets, a privacy checklist and a Must-Have Prompt Pack for everyday and business use. No meeting or custom support.
Ask about availability. Delivery details are confirmed before payment. Ask about the guide$100 CAD
AI Clarity & Action Plan
One focused session to identify the best use of AI for your situation, followed by clear written next steps.
$250 CAD
Guided AI Setup
Hands-on guidance to configure one defined tool, task or workflow, with basic testing and handoff instructions.
HAVE US BUILD IT
Structured implementation for larger needs.From $750 CAD
AI & Workflow Foundation
An organized foundation and one core workflow, configured, tested, documented and handed off.
First level eligible for MADE. status after quality review.From $1,500 CAD
Connected System Build
A deeper build that connects multiple approved components into one practical operating workflow.
$2,500+ CAD
Custom AI & Operations Build
For multi-user systems, integrations, automation, larger migrations or several connected workflows. Quoted after scope review.
04
FROM THE LAB
The studio is also its own proving ground.
From the Lab is where our own work lives: music, artist development, ventures, experiments and original ideas developed inside the studio.
An evolving body of work from inside The Co. Lab.
01
Music & artist development
02
Ventures & experiments
03
Original systems & reusable IP
EXPLORE A REAL PRODUCT SAMPLE
Clearer customer replies, in practice.
Try two editable examples from our Customer Reply Kit. A practical sample of our writing and tool design for service businesses. The situations are fictional; they are not client results.
Explore the bilingual sampleMADE.
NO NOISE. REAL HUSTLE.
The MADE. standard represents work that is clearly scoped, professionally executed, tested and durable.
- 01Clearly scoped
- 02Professionally executed
- 03Tested before handoff
- 04Built to remain useful
05
HOW WE WORK
Built with care. Backed by clear process.
We use research, modern tools and human judgment to build practical creative work and business systems. We keep project scopes clear, review work before delivery, respect original work and do not promise results we cannot control. AI can support the process where useful, but it does not replace accountability. We discuss appropriate handling of sensitive materials before they're shared or processed.
Tell us what you want to improve
04
ABOUT
Built in Dieppe. Working anywhere.
The Co. Lab is based in Dieppe, New Brunswick and works remotely with businesses, creators and projects wherever there's a good fit.
Most projects can move digitally from the first conversation through final handoff. Calls are available when they genuinely help move the work forward.
Michel Collette is the founder. Clients work directly with the studio from scope through delivery.
05
GET IN TOUCH
Have a specific project or problem in mind?
Send a short note. We’ll review the fit, confirm the scope and make the next step clear.
hello@collettegroup.ca